Our Passion
Field Guide Creative exists to guide mission-driven organizations through the creative wilderness. Offering thoughtful strategy, compelling storytelling, and visual clarity that moves people to action.
Consultation
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Brand audits & creative assessments
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Strategy sessions for marketing & messaging
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Ongoing creative direction & advisory
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Workshops for teams & leadership alignment
Visual Branding
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Brand identity & logo design
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Visual systems & brand guides
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Typography & color palettes
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Brand storytelling & positioning
Content Creation
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Social media design & strategy
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Newsletters & email design
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Copywriting & captioning
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Campaign creative
Communications Support
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Messaging frameworks
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Internal & external communications
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Audience development
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Tone-of-voice documentation
Photography & Videography
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Brand & lifestyle photography
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Short-form content strategy
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Event highlight videos
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Client testimonials
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Post production video editing
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Multicam live event productions
Case Studies
City of Lights Church
The Story
A vibrant, growing church in Indianapolis with a heart for people, but a brand that didn’t reflect its fresh, modern, and multicultural community.
The Problem
The existing visuals felt outdated, inconsistent, and disconnected from the younger audience and diverse energy of the church.
The Solution
We refreshed the brand with natural tones, custom typography, and a modernized logo. Radiating light rays became a signature visual, reinforcing identity and warmth across every platform—from signage to social.
The Result
The refreshed identity sparked excitement and pride, helping people see themselves in the brand. It invited deeper connection, built belonging, and gave the church a visual voice as welcoming as its community.
Key Insight
Inviting the community into the process through transparency and even a public vote built trust and buy-in. The change felt shared, not imposed, and the brand became something people owned together.
United Way of Central Indiana
The Story
To build continued support for a 10-year investment in early childhood education, United Way needed to showcase the deep impact of its work, proving that education is not only a pathway out of poverty, but a strategy worth sustaining.
The Problem
The story lived in a dense Word document. It lacked the emotional clarity and visual power needed to mobilize funders and policy advocates for the next phase of investment.
The Solution
We worked closely with the client to understand their goals and audience. Then we transformed the narrative through honest photography, hand-drawn illustrations, and a warm, child-friendly typeface—bringing heart and humanity to a systems-level story.
The Result
The final piece moved people. Funders re-committed, advocates amplified the message, and community leaders contacted legislators to keep early childhood education a visible, urgent priority.
Key Insight
Authentic testimonials were essential. Real voices gave the piece emotional weight and credibility, turning data into a shared sense of purpose.
